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Reputation as an Intangible Asset: Reflections on Theory and Methods in Two Empirical Studies of Business School Reputations
In this commentary, two studies of reputation that use different theoretical perspectives and modeling strategies to analyze the same data are compared. The purpose of the commentary is twofold: (a) to articulate the consequences of different modeling strategies for studying organizational reputation empirically and (b) to highlight some core theoretical issues concerning the attributes of reputation as an intangible asset. It is hoped that the commentary will provide some guiding points for future research seeking to develop a better understanding of reputation as an intangible asset.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JOM3603 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | California: SAGE 2010 |
|---|---|
| Edisi | Vol. 36 Issue 3, May 2010 |
| Subjek | Reputation structural equation modeling (SEM) Resource-based view (RBV) multidimensial constructs |
| ISBN/ISSN | 0149-2063 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 9 p. |
| Info Detail Spesifik | Journal of Management |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |