Text
Faktor Pendorong Purchase Intention Konsumen Wanita Muslim Indonesia terhadap Produk Kosmetik dan Personal Care dari Korea Selatan yang dibeli secara Online
The focus of this research is the driving factors such as attitudes, halal logos, subjective norms, country of origin of production, quality, and brand trust that influence the purchase intentions of Indonesian Muslim women consumers of South Korean cosmetic and personal care products purchased online. Data collection was carried out by purposive sampling method using surveys distributed through online questionnaires. A total of 187 respondents were collected which were then processed and analyzed using the Partial Least Square - Structural Equation Modeling method using SPSS version 26 and SmartPLS 3.0. The case study shows that the driving factors such as attitude, halal logo, quality of the country of origin of production, quality, and brand trust affect the purchase intention of Indonesian Muslim women consumers. In addition, it was found that the relationship between the subjective norm variable which was not significant to the purchase intention and the mediating variable, namely the halal logo, was proven not to mediate the relationship between the subjective norm variable and purchase intention. The results of this study are expected to provide insight to Indonesian Muslim female consumers regarding the factors that drive purchase intentions towards cosmetic and personal care products from South Korean.Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 12816 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021 |
|---|---|
| Edisi | - |
| Subjek | Quality Purchase intention Subjective norms Attitude Halal Logo Personal Care |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvi, 112 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |