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Analisis Purchase Intention Konsumen Terhadap Produk Mobil Listrik Berbasis Baterai di Indonesia dengan Menggunakan Peran Moderasi dari Willingness to Pay
The greenhouse effect is becoming more noticeable as the amount of carbon gas emissions in the atmosphere continues to rise. This is inextricably linked to Indonesia's role as a contributor to 2% of global gas emissions. The transportation sector, such as an automobile industry is the one of source of carbon emissions. The automotive sector promotes the usage of fossil fuels, hence rising carbon emissions in the atmosphere. Through a battery-powered motor vehicles (EVs) initiative program for road transportation, the Indonesian government tries to mitigate the negative effects of the automobile industry. However, battery-powered motor vehicles (EVs) might still be considered unfamiliar among Indonesian consumers. As a result, it would be fascinating to learn consumer?s purchase intention to this product. This study uses a purposive sampling with an online survey sent to automobile owners in Indonesia who are informed about electrified vehicles. A total of 156 data will be analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The research reveals that three Theory of Planned Behavior factors and one extra variable (Willingness to Pay) had an influence on customer intention. The moderating variable of willingness only could strengthen the influence of subjective norm on purchase intention. The research findings are likely to help the government and the automobile industry to understand the level of behavioural intention among Indonesian customers in electrified vehicles.Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 12843 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021 |
|---|---|
| Edisi | - |
| Subjek | Structural equation modeling Willingness to pay Purchase intention Partial least square Electric Car Electric Vehicles |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiii, 123 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |