Image of Analisis Purchase Intention Konsumen Terhadap Produk Mobil Listrik Berbasis Baterai di Indonesia dengan Menggunakan Peran Moderasi dari Willingness to Pay

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Analisis Purchase Intention Konsumen Terhadap Produk Mobil Listrik Berbasis Baterai di Indonesia dengan Menggunakan Peran Moderasi dari Willingness to Pay

The greenhouse effect is becoming more noticeable as the amount of carbon gas emissions in the atmosphere continues to rise. This is inextricably linked to Indonesia's role as a contributor to 2% of global gas emissions. The transportation sector, such as an automobile industry is the one of source of carbon emissions. The automotive sector promotes the usage of fossil fuels, hence rising carbon emissions in the atmosphere. Through a battery-powered motor vehicles (EVs) initiative program for road transportation, the Indonesian government tries to mitigate the negative effects of the automobile industry. However, battery-powered motor vehicles (EVs) might still be considered unfamiliar among Indonesian consumers. As a result, it would be fascinating to learn consumer?s purchase intention to this product. This study uses a purposive sampling with an online survey sent to automobile owners in Indonesia who are informed about electrified vehicles. A total of 156 data will be analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The research reveals that three Theory of Planned Behavior factors and one extra variable (Willingness to Pay) had an influence on customer intention. The moderating variable of willingness only could strengthen the influence of subjective norm on purchase intention. The research findings are likely to help the government and the automobile industry to understand the level of behavioural intention among Indonesian customers in electrified vehicles.Ada Tabel

Ketersediaan

Call NumberLocationAvailable
12843PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia.,
Edisi -
Subjek Structural equation modeling
Willingness to pay
Purchase intention
Partial least square
Electric Car
Electric Vehicles
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xiii, 123 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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