No image available for this title

Text

Pengaruh Gaming Addiction, Game Loyalty, dan Gamer Motivation terhadap Intention to Purchase Online Mobile In-Game Features: Studi Kasus PUBG Mobile

One of the most important revenues for video game developer companies is purchase of virtual goods within video games. This study examines the relationship between gaming addiction, game loyalty, and gamer motivation on intention to purchase online mobile in-game features using PUBG Mobile case study. By researching 298 PUBG Mobile gamers in Indonesia who completed a short survey that focused on five variables, namely, addiction towards online mobile games, social motivation, hedonic motivation, loyalty towards online mobile games, and intention to purchase online mobile game in-game features. This study was processed using the PLS-SEM method and the results showed that (i) addiction towards online mobile games had a significant positive relationship with loyalty towards online mobile games, (ii) addiction towards online mobile games and social motivation had a significant positive relationship with intention to purchase online mobile game in-game features, (iii) hedonic motivation and loyalty towards online mobile game do not have a significant influence on the intention to purchase online mobile game in-game features. The findings in this study are expected to be academic evidence that is useful for academics and businesses, namely video game developer companies, especially PUBG Mobile, regarding the determinants of online purchase intention in marketing.Ada Tabel

Ketersediaan

Call NumberLocationAvailable
12870PSB lt.2 - Karya Akhir1
PenerbitDepok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia
Edisi-
SubjekGames
Online
Mobile Game Purchases
Game Addiction
Gamer Motivation
Game Loyalty
ISBN/ISSN-
Klasifikasi-
Deskripsi Fisikxiv, 108 p. ; diagr. ; 30 cm
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data