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Pengaruh Gaming Addiction, Game Loyalty, dan Gamer Motivation terhadap Intention to Purchase Online Mobile In-Game Features: Studi Kasus PUBG Mobile

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One of the most important revenues for video game developer companies is purchase of virtual goods within video games. This study examines the relationship between gaming addiction, game loyalty, and gamer motivation on intention to purchase online mobile in-game features using PUBG Mobile case study. By researching 298 PUBG Mobile gamers in Indonesia who completed a short survey that focused on five variables, namely, addiction towards online mobile games, social motivation, hedonic motivation, loyalty towards online mobile games, and intention to purchase online mobile game in-game features. This study was processed using the PLS-SEM method and the results showed that (i) addiction towards online mobile games had a significant positive relationship with loyalty towards online mobile games, (ii) addiction towards online mobile games and social motivation had a significant positive relationship with intention to purchase online mobile game in-game features, (iii) hedonic motivation and loyalty towards online mobile game do not have a significant influence on the intention to purchase online mobile game in-game features. The findings in this study are expected to be academic evidence that is useful for academics and businesses, namely video game developer companies, especially PUBG Mobile, regarding the determinants of online purchase intention in marketing.Ada Tabel

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Ketersediaan

Call Number	Location	Available
12870	PSB lt.2 - Karya Akhir	1

Penerbit	Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia., 2021
Edisi	-
Subjek	Games Online Mobile Game Purchases Game Addiction Gamer Motivation Game Loyalty
ISBN/ISSN	-
Klasifikasi	-
Deskripsi Fisik	xiv, 108 p. ; diagr. ; 30 cm
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data