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Analisis Faktor Pendorong Perilaku Konsumen Muslim dalam Mengurangi Food Waste di bulan Ramadan.
Indonesia is a country with the largest Muslim population in the world, making Ramadan a month celebrated with a religious atmosphere, having culture and values, as well as changing consumption patterns. The changing consumption patterns in the month of Ramadan also affect a person's food waste behavior. There is a recurring pattern every year that during the month of Ramadan food waste increases, this is also an important issue considering that Indonesia is also one of the countries that contributes the second largest food waste in the world. The month of Ramadan with increasing food waste becomes something that is contradictory to the essence of the month of Ramadan itself, which is to hold back lust and share. This study uses the theory of planned behavior (TPB) to analyze the factors driving consumer behavior in reducing food waste in the month of Ramadan. In addition, there are a number of other explanatory variables to participate in reviewing the extent to which the driving factors can influence the behavior of reducing food waste in the month of Ramadan. This study was processed by collecting 313 respondents. Research questionnaires were distributed online and data analysis was carried out using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The results showed that TPB had an effect on intention. Attitude towards behavior has a greater influence than subjective norms on intention. Where intention and food surplus also have implications for food waste. Food choice motives and financial attitudes affect a person's planning routines. Consumption patterns in a person's Ramadan affect the level of food waste. However, planning routines have no effect on food surplus.Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 12879 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021 |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior Food waste Ramadan |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | 159 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |