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Analisis Efek Consumer Values dan Consumer Sustainability Consciousness terhadap Behavioral Intention untuk Mengonsumsi Plant-Based Food di Indonesia
This study aims to understand how terminal value that reflects symbolic benefits and instrumental value that reflects functional benefits affect consumer sustainability consciousness and behavioral intention to repurchase, recommend, and increase the purchase of plant-based food. This study also looks at the difference in the influence size by each value and the significance of the mediating effect of consumer sustainability consciousness on the relationship between each value and behavioral intention. This study used a sample of 346 plant-based food consumers in the past year who were 18 years and over in Indonesia. Partial Least Squares - Structural Equation Modeling (PLS-SEM) is used to analyze the data in this study. This study proves that terminal value and instrumental value have a positive influence on consumer sustainability consciousness and behavioral intention. This study also found that terminal value has a more significant influence than instrumental value, both on consumer sustainability consciousness and behavioral intention. The mediating effect of consumer sustainability consciousness was also found to be significant.Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 12880 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021 |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior Values Plant Based Food Consumer Sustainability |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiv, 109 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |