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Analisis Pengaruh Perceived Value, Relationship Quality, dan Customer Engagement dimoderasi oleh Tingkat Value Consciousness pada Sektor Restoran
In the trade/business world, at this moment, the company not only expects the consumer to just bought what the business has to offer, but the company also expects the involvement of the consumer for marketing their product. The aim of this research is to test the factors that encourage the customer to engage in marketing especially at McDonald restaurant. This research based on engagement and relationship marketing theory which concludes that customer perceived value (CPV) and relationship quality (RQ) is primer antecedent for customer engagement (CE). Besides, the relationship of variable that medv iated between customer engagement with relationship quality also tested to understand the effect of this relationship. Customer Value Consciousness (CVC) is considered in the model as variable which moderate consumer perceived value with consumer engagement and relationship quality. Purposive and convenience sampling method is used for this research with 511 respondents participate, and analyzed by Partial Least Squares ? Structural Equation Modelling (PLS-SEM).Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 12888 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021 |
|---|---|
| Edisi | - |
| Subjek | Relationship marketing Perceived value Relationship quality Customer engagement Value Consciousness |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiv, 190 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |