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Analisis Pengaruh Perceived Value terhadap Continued Use Intention dan Purchase Intention Premium Services pada Free-to-Play Mobile Games (Studi Kasus: PUBG Mobile)
The games industry is currently growing very rapidly and its use has increased during the pandemic. This provides a fairly large income to the gaming industry, one of them is towards PUBG Mobile. Freemium business is one of the business models that are often found in games and many other online services, which are also implemented by PUBG Mobile. Game developers should understand the factors that affect one's continued use intention and purchase intention of premium in-game services. Purposive sampling method was used in this study with a total of 155 respondents and analyzed using Partial Least Squares ? Structural Equation Modeling (PLS-SEM). The results show that enjoyment, social value, quality, and economic value have a positive influence on continued use and purchase intentions. However, it was found that quality did not have a positive effect on purchase intention.Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 12896 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021 |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior Perceived value Purchase intention Online Mobile Games Freemium Continued Use Intention |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xiv, 144 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |