Image of Intensi berkunjung kembali pada kedai kopi tersertifikasi halal di Indonesia

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Intensi berkunjung kembali pada kedai kopi tersertifikasi halal di Indonesia

This study analyzes the factors that influence the customer's intention to visit a halal-certified coffee shop. The conceptual framework in this study formulates that factors influence authenticity, interpersonal justice, prior experience, and involvement as a mediating variables that will ultimately affect revisit intention to halal coffee shops. This study used 226 samples with purposive sampling method obtained from online surveys and analyzed using Partial Least Squares ? Structural Equation Modeling (PLS-SEM) modeling. The results of the study indicate that the factors that influence revisit intention are prior experience mediated by involvement. After conducting a different test, it turns out that there are differences between respondents who have an understanding of halal-certified coffee shop brands and respondents who do not understand halal-certified coffee shop brands. The model was tested again on 164 respondents who understand the halal coffee shop brand. It can be concluded that there is no difference in the results of the hypothesis between 226 and 164 respondents.Ada Tabel

Ketersediaan

Call NumberLocationAvailable
12900PSB lt.2 - Karya Akhir1
Penerbit Depok Program Studi Bisnis Islam Fakultas Ekonomi dan Bisnis Universitas Indonesia.,
Edisi -
Subjek Halal
Involvement
Authenticity
Revisit Intention
Coffee Shop
Interpersonal Justice
Prior Experience
ISBN/ISSN -
Klasifikasi -
Deskripsi Fisik xiii, 140 p. ; diagr. ; 30 cm
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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