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Studi Financial Contribution Behaviour pada NonInvestment Model dan Investment Model Crowdfunding Platform di Indonesia Periode 2020-2021
The high potential of crowdfunding industry in Indonesia, both for the social and economics motives has encouraged the platforms to formulate the right strategy to ensure a sustainable industry growth in the future. This study is aimed to find out some factors that affect individuals? financial contribution behaviours at two different models of crowdfunding in Indonesia: The Non-Investment (Donation-Based Crowdfunding) and Investment Model Crowdfunding (Equity Crowdfunding and Debt-Based Crowdfunding) during 2020-2021. To analyse the users? behaviour, Extended Theory of Planned Behaviour is applied. This theory depicts how five main factors (Attitude; Perceived Behavioural Control; Self-Efficacy; Social Norms; and Subjective Norms) and two additional factors (Financial Literacy and Risk Tolerance) influence individuals? intention when giving their financial contribution and sharing the campaign-related information, thus affecting the financial contribution behaviour. As there have been differences in the typology and users? characteristics requirements of both models, results? differences are inevitable. A purposive sampling method is applied on this study, with a total respondent of 743 (536 Non-Investment Crowdfunding Platform users and 207 Investment Crowdfunding Platform users). The data are analysed using Partial Least Squares ? Structural Equation Modeling (PLS-SEM). This research shows that in the Non-Investment Model, Financial Contribution Intention is shaped by Attitude; Self-Efficacy; Social Norms; and Subjective Norms; whereas Information Sharing Intention is formed by Self-Efficacy; Social Norms; and Subjective Norms. Whereas in the second case study, Financial Contribution Intention is shaped by Attitude and Social Norms. Both significant variables are proven to be impacting Information Sharing Intention, simultaneously with Subjective Norms. The higher degree of intention is significantly proven in influencing Financial Contribution Behaviour positively, in both case studies. Ada Tabel
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 12981 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Depok Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia., 2021 |
|---|---|
| Edisi | - |
| Subjek | Crowdfunding Fintech Financial Contribution Behaviour Structural Equation Model |
| ISBN/ISSN | - |
| Klasifikasi | - |
| Deskripsi Fisik | xvii, 308 p. ; diagr. ; 30 cm |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |