Logo

Pusat Sumber Belajar FEB UI

  • FAQ
  • Berita
  • Rooms
  • Bantuan
  • Area Anggota
  • Pilih Bahasa :
    Bahasa Inggris Bahasa Indonesia
  • Search
  • Google
  • Advanced Search
*sometimes there will be ads at the top, just scroll down to the results of this web
No image available for this title

Text

Studi Financial Contribution Behaviour pada NonInvestment Model dan Investment Model Crowdfunding Platform di Indonesia Periode 2020-2021

Liani, Salsabela - ; Anna Amalyah Agus, S.E., M.B. A. (Pembimbing/Promotor) - ;

The high potential of crowdfunding industry in Indonesia, both for the social and economics motives has encouraged the platforms to formulate the right strategy to ensure a sustainable industry growth in the future. This study is aimed to find out some factors that affect individuals? financial contribution behaviours at two different models of crowdfunding in Indonesia: The Non-Investment (Donation-Based Crowdfunding) and Investment Model Crowdfunding (Equity Crowdfunding and Debt-Based Crowdfunding) during 2020-2021. To analyse the users? behaviour, Extended Theory of Planned Behaviour is applied. This theory depicts how five main factors (Attitude; Perceived Behavioural Control; Self-Efficacy; Social Norms; and Subjective Norms) and two additional factors (Financial Literacy and Risk Tolerance) influence individuals? intention when giving their financial contribution and sharing the campaign-related information, thus affecting the financial contribution behaviour. As there have been differences in the typology and users? characteristics requirements of both models, results? differences are inevitable. A purposive sampling method is applied on this study, with a total respondent of 743 (536 Non-Investment Crowdfunding Platform users and 207 Investment Crowdfunding Platform users). The data are analysed using Partial Least Squares ? Structural Equation Modeling (PLS-SEM). This research shows that in the Non-Investment Model, Financial Contribution Intention is shaped by Attitude; Self-Efficacy; Social Norms; and Subjective Norms; whereas Information Sharing Intention is formed by Self-Efficacy; Social Norms; and Subjective Norms. Whereas in the second case study, Financial Contribution Intention is shaped by Attitude and Social Norms. Both significant variables are proven to be impacting Information Sharing Intention, simultaneously with Subjective Norms. The higher degree of intention is significantly proven in influencing Financial Contribution Behaviour positively, in both case studies. Ada Tabel


Ketersediaan

Call NumberLocationAvailable
12981PSB lt.2 - Karya Akhir1
PenerbitDepok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021
Edisi-
SubjekCrowdfunding
Fintech
Financial Contribution Behaviour
Structural Equation Model
ISBN/ISSN-
Klasifikasi-
Deskripsi Fisikxvii, 308 p. ; diagr. ; 30 cm
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

Pencarian Spesifik
Where do you want to share?