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Latin America is a paradoxical region. It has unique conditions that make it one of the most attractive contexts worldwide for doing business, but it also faces serious challenges that severely underscore these opportunities. We apply a simple framework of analysis to describe the Latin American business environment and detect research opportunities. For that, we focus on four aspects of the region: (1) the institutional context, (2) the macroeconomic environment, (3) the consumer profile, and (4) the natural resource endowments. We summarize firms' strategic choices that result from this context and analyze their consequences for new business creation, incumbents' survival and growth, and sources of competitive advantages. We conclude by outlining a management research agenda.
Call Number | Location | Available |
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AMP2504 | PSB lt.dasar - Pascasarjana | 1 |
Penerbit | Briarcliff Manor, NY: Academy of Management 2011 |
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Edisi | Vol. 25, No. 4, November 2011 |
Subjek | Family firms Natural resources Informal economy business groups Regional integration institutional voids macroeconomic volatility bottom of the pyramid Latin America |
ISBN/ISSN | 15589080 |
Klasifikasi | NONE |
Deskripsi Fisik | 15 p. |
Info Detail Spesifik | Academy of Management Perspectives |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas |