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Strategy and competition in the market and nonmarket arenas
To provide mainstream strategy scholars with a ready entry point into nonmarket strategy research—and to inspire them to turn their attention to the nonmarket domain—we organize ostensibly disparate approaches to the study of nonmarket strategy by extending constructs and classifications first proposed by Barney (1986) to synthesize contrasting approaches to the study of "market" strategy. The organizing framework revolves around the conception of competition associated with a given theoretical approach. Applying this framework to nonmarket strategy research illuminates several areas requiring further investigation, which mainstream strategy scholars are well positioned to conduct.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| AMP2603 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Briarcliff Manor, NY: Academy of Management 2012 |
|---|---|
| Edisi | Vol. 26, No. 3, August 2012 |
| Subjek | Political risk Stakeholder Management Institutional Theory Nonmarket strategy corporate political activity (CPA) resource-based view |
| ISBN/ISSN | 15589080 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 12 p. |
| Info Detail Spesifik | Academy of Management Perspectives |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |