Management lessons from the edge

Deskripsi

The author critiques the existing research for its egocentric focus on multinational corporations (MNCs) and its neglect of indigenous enterprises and process innovations. The article delves into the "India Way," a management model characterized by social mission, human resource focus, adaptive decision-making, and internal value-chain strategies, contrasting it with the shareholder-driven U.S. model. Gulati raises questions about the sustainability of these practices as India develops further and calls for comparative studies across other BRIC nations to build a broader understanding of emerging market dynamics. The piece also emphasizes the potential for cross-learning between Western and Indian firms, particularly in customer-centric approaches that blend social mission with profitability.