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Essentilas of marketing : a marketing strategy planning approach 18th ed
Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The 18th edition of Essentials of Marketing emphasizes currency through:
• Active Learning. Connect activities including Smartbook 2.0 providing dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive critical thinking and engagement through real-word scenarios.
• Purpose and purpose orientation. Reviewing an organization’s reason for being that extends beyond profit and creates value for stakeholders, including customers, employees, suppliers, investors, and communities.
• Diversity, equity, and inclusion. Attention to racial justice, diversity, equity, and inclusion integrated across chapters. Inspired by Professor Shanita Akintonde’s episodes on the McGraw-Hill podcast, Marketing Insights.
• Marketing analytics. Growing coverage of big data and marketing analytics with continued coverage supporting marketing strategy planning.
• Enhanced use of photos, images, and exhibits. Hundreds of additional images and exhibits to enhance student learning. Incorporated throughout the Connect Interactive exercises and instructor PowerPoint slides.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 658. 8 CAN e | PSB lt.1 - B. Wajib | 4 |
| Penerbit | New York: McGraw Hill 2024 |
|---|---|
| Edisi | 18 |
| Subjek | Marketing |
| ISBN/ISSN | 9781266124983 |
| Klasifikasi | 658. 8 |
| Deskripsi Fisik | xxxiv, 796 p. : ill. ; 27 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |