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Advertising and IMC : principles and practice 11th ed
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage various types of consumers. The text covers advertising, PR, direct marketing, promotion, and more. It uses examples of award-winning brand campaigns, expert contributions, and enduring principles to show you how to execute integrated marketing communications.
And with a new author, the 11th Edition features a significant reorganization and revision of the material. You'll see different marketing communications in action and how they all work together to better connect with customers.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| 659. 1 ADV | PSB lt.1 - B. Wajib | 1 |
| Penerbit | Harlow: Pearson 2019 |
|---|---|
| Edisi | 11 |
| Subjek | Advertising |
| ISBN/ISSN | 9781292262062 |
| Klasifikasi | 659. 1 |
| Deskripsi Fisik | 664 p. : ill. ; 27,5 cm. |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |