Tesis

Pengaruh Perceived Social Media Marketing Activities (SMMAs) terhadap Purchase Intentions, Brand Loyalty, dan Impulsive Buying: Studi pada Penggemar K-Pop SM Entertainment di Indonesia

The Impact of Perceived Social Media Marketing Activities (SMMAs) on Purchase Intentions, Brand Loyalty, and Impulsive Buying: A Study on SM Entertainment K-Pop Fans in Indonesia

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 372/25	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2025
Edisi	-
Subjek	Brand loyalty Purchase intention Brand trust Brand experience Impulse buying Social media marketing K-pop
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xiv, 155 p. : il. ; 24 cm
Info Detail Spesifik	Tesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data