Tesis

Pengaruh Brand Salience Original Series Over-the-Top (OTT) terhadap Brand Loyalty: Aplikasi Model Consumer-based Brand Equity (CBBE)

The Impact of Original Series Brand Salience on Brand Loyalty in Over-the-Top (OTT) Services: An Application of the Consumer-Based Brand Equity (CBBE) Model

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 315/25	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2025
Edisi	-
Subjek	Brand loyalty Brand salience OTT Original Series CBBE
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xvi, 179 p. : il. ; 30 cm.
Info Detail Spesifik	Tesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data