Tesis

Pengaruh Self-Image Congruence, Product Quality dan Image Fit terhadap Purchase Intention melalui Mediasi Brand Attachment, Product Category Involvement dan Attitude terhadap Co-Branding: Studi Generasi Z dan Milenial di Jabodetabek terhadap Co-Branding Somethinc X Kopi Kenangan

The Influence of Self-Image Congruence, Product Quality and Image Fit on Purchase Intention through the mediation of Brand Attachment, Product Category Involvement and Attitude towards Co-Branding: A Study of Generation Z and Millennials in Jabodetabek on Co-Branding Somethinc X Kopi Kenangan

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 409/25	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2025
Edisi	-
Subjek	Purchase intention Beauty industry Co-branding
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	x, 102 p. : il. ; 30 cm
Info Detail Spesifik	Tesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data