Tesis

Peran Influencer Marketing dan Online Customer Review terhadap Brand Attitude dalam Meningkatkan Brand Loyalty, Brand Awareness, dan Purchase Intention pada Brand Fashion di Indonesia

The Role of Influencer Marketing and Online Customer Reviews on Brand Attitude in Increasing Brand Loyalty, Brand Awareness, and Purchase Intention for Fashion Brands in Indonesia

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 456/25	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2025
Edisi	-
Subjek	Brand loyalty Purchase intention Brand awareness Credibility Attractiveness Fashion industry EWOM Influencer Marketing online customer reviews
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xvi, 212 p. : il. ; 30 cm.
Info Detail Spesifik	Tesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data