Tesis

Pengaruh Moderasi Boycott Counternarrative Pada Efek Animosity Toward Origin Country Terhadap Purchase Reduction: Studi Kasus Pemboikotan Konsumen McDonald's Wilayah Jabodetabek

The Moderating Effect of Boycott Counternarrative on the Effect of Animosity Toward Origin Country to Purchase Reduction: A Case Study of McDonald's Consumer Boycott in the Jabodetabek Area

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 412/25	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2025
Edisi	-
Subjek	Theory of Planned Behavior Boycott counternarrative McDonald's
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xiv, 109 p. : il. ; 30 cm
Info Detail Spesifik	Tesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data