Tesis

Pengaruh Green Marketing Terhadap Green Purchase Intention Produk The Body Shop yang Dimoderasi oleh Environmental Attitude dan Environmental Knowledge: Studi Pada Generasi Z dan Milenial di Jabodetabek

The Effect of Green Marketing on Green Purchase Intention for The Body Shop Products Moderated by Environmental Attitude and Environmental Knowledge: A Study of Generation Z and Millennials in the Jakarta Greater Area

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 415/25	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2025
Edisi	-
Subjek	Green marketing Sustainability Environmental knowledge Environmental Attitude The Body shop Green Purchase Intention
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xiii, 130 p. : il. ; 30 cm
Info Detail Spesifik	Tesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data