Tesis

Pengaruh Social Media Marketing dan Electronic Word of Mouth terhadap Online Purchase Intention melalui Platform ERIGO

The Impact of Social Media Marketing and Electronic Word of Mouth on Online Purchase Intention Through the ERIGO Platform

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 468/25	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2025
Edisi	-
Subjek	Social media marketing Electronic word of mouth Online purchase intention Conviction Apparel-retailer's brand reputation
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xiii, 96 p. : il. ; 30 cm.
Info Detail Spesifik	Tesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data