Tesis
The Impact of Social Media Marketing and Electronic Word of Mouth on Online Purchase Intention Through the ERIGO Platform
Tidak Tersedia Deskripsi
| Call Number | Location | Available |
|---|---|---|
| T 468/25 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2025 |
|---|---|
| Edisi | - |
| Subjek | Social media marketing Electronic word of mouth Online purchase intention Conviction Apparel-retailer's brand reputation |
| ISBN/ISSN | - |
| Klasifikasi | NONE |
| Deskripsi Fisik | xiii, 96 p. : il. ; 30 cm. |
| Info Detail Spesifik | Tesis |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |