UNIVERSITAS INDONESIA
PENGARUH CONSUMER ANIMOSITY,
BOYCOTT PARTICIPATION,
BOYCOTT MOTIVATION, DAN
PRODUCT JUDGMENT TERHADAP
PURCHASE READINESS...
TESIS
FAKULTAS EKONOMI DAN BISNIS
2025

Tesis

Pengaruh Consumer Animosity, Boycott Participation, Boycott Motivation, dan Product Judgment terhadap Purchase Readiness dan Aversion pada Pizza Hut di Indonesia

Impact of Consumer Animosity, Boycott Participation, Boycott Motivation, and Product Judgment on Purchase Readiness and Aversion of Pizza Hut in Indonesia

Tidak Tersedia Deskripsi

Ketersediaan

Call NumberLocationAvailable
T 465/25PSB lt.2 - Karya Akhir1
PenerbitJakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia
Edisi-
SubjekProduct Judgment
Consumer Animosity
Boycott participation
Boycott motivation
Purchase readiness
ISBN/ISSN-
KlasifikasiNONE
Deskripsi Fisikxii, 95 p. : il. ; 30 cm.
Info Detail SpesifikTesis
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data