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UNIVERSITAS INDONESIA
PENGARUH SOCIAL MEDIA
ENGAGEMENT DAN SOCIAL MEDIA
ADVERTISING ENGAGEMENT
TERHADAP ADVERTISING
EVALUATION DAN PURCHASE
IN...
TESIS
FAKULTAS EKONOMI DAN BISNIS
2020

Tesis

Pengaruh Social Media Engagement dan Social Media Advertising Engagement terhadap Advertising Evaluation dan Purchase Intention (Studi pada Instagram)

The Influence of Social Media Engagement and Social Media Advertising Engagement on Advertising Evaluation and Purchase Intention (Study on Instagram)

Himmatul Ulya - ; Yeshika Alversia (Pembimbing/Promotor) - ; Arga Hananto (Penguji) - ; M. Gunawan Alif (Penguji) - ;

Tidak Tersedia Deskripsi


Ketersediaan

Call NumberLocationAvailable
T 240/20PSB lt.2 - Karya Akhir1
PenerbitJakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2020
Edisi-
SubjekPurchase intention
Instagram
Social Media Engagement
Social media advertising engagement
Advertising evaluation
ISBN/ISSN-
KlasifikasiNONE
Deskripsi Fisikxiv, 130 p. : il. ; 30 cm.
Info Detail SpesifikTesis
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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