Antecedents and Consequences of Memorable Tourism Experience in Stimulus Organism Response Framework

Deskripsi

This study aims to comprehensively examine the interplay between the antecedents and consequences of Memorable Tourism Experience (MTE), incorporating variables: destination attributes, tourist personality, travel motivation, tourist-to-companion interaction, tourist-to-stranger interaction, emotions, MTE, destination personality, overall satisfaction, revisit intention, and electronic word-of-mouth (eWOM) intention within the context of urban tourism. Furthermore, it evaluates the applicability of Jacoby’s (2002) reconceptualised stimulus-organism-response (SOR) theory to investigate how tourists respond to various stimuli encountered during their travel experiences. A quantitative research methodology was employed, collecting data from Indonesian tourists who visited domestic or international city destinations within the past three months. Data were collected via an online questionnaire assessing all variables resulting in 388 responses analysed using partial least squares equation modelling (PLS-SEM). The findings indicate that five of the six variables—destination attributes, travel motivation, tourist-to-companion interaction, tourist-to-stranger interaction, and emotions—were confirmed as antecedents of MTE, exerting a positive influence. Additionally, three of the four outcome variables—destination personality, overall satisfaction, and eWOM intention—were positively influenced by MTE. The study also identified interrelationships among variables. It contributes to the literature by providing empirical evidence and a deeper understanding of the interrelationships among destination attributes, tourist personality, travel motivation, tourist-to-companion interaction, tourist-to-stranger interaction, emotions, MTE, destination personality, overall satisfaction, revisit intention, and eWOM intention. The findings offer implications for destination management organisations, tourism practitioners, and policymakers to enhance tourists’ experiences and promote positive behavioural outcomes in the tourism industry.