UNIVERSITAS INDONESIA
DELPHI METHOD IN
UNDERSTANDING THE STRATEGIC
DECISION OF COMMERCIAL
SPONSORSHIP AMONG INDONESIA
ADVERTISERS
TESIS
FAKULTAS EKONOMI DAN BISNIS
2019

Tesis

Delphi Method in Understanding The Strategic Decision of Commercial Sponsorship Among Indonesia Advertisers

Penerapan Metode Delphi dalam Memahami Pengambilan Keputusan Strategis untuk Sponsorship di Kalangan Advertisers di Indonesia

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Ketersediaan

Call NumberLocationAvailable
T 579/19PSB lt.2 - Karya Akhir1
PenerbitJakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia
Edisi-
SubjekDelphi method
Commercial sponsorship
Advertiser
Marketing objective
ISBN/ISSN-
KlasifikasiNONE
Deskripsi Fisikx, 86 p. : il. ; 30 cm.
Info Detail SpesifikTesis
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data