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The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity
Business leaders, governments, and scholars are increasingly recognizing the importance of creativity. Recent trends in technology and education, however, suggest that many people are facing fewer opportunities to engage in creative thought as they increasingly solve well-defined (vs. ill-defined) problems. Using three studies that involve real problem-solving activities (e.g., putting together a LEGO kit), the authors examine the mindset created by addressing such well-defined problems. The studies demonstrate the negative downstream impact of such a mindset on both creative task performance and tendency to choose to engage in creative tasks. The research has theoretical implications for the creativity and mindset literature streams as well as substantive insights for managers and public policy makers.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JMR | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | United States: American Marketing Association 2016 |
|---|---|
| Edisi | Vol. 53, No. 1, February 2016 |
| Subjek | Problem solving Creativity mindsets divergent thinking |
| ISBN/ISSN | 222437 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 13 p. |
| Info Detail Spesifik | Journal of Marketing Research |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |