Tesis

Analisis Pengaruh Electronic Word of Mouth (E-WOM) terhadap Customer-Based Brand Equity (CBBE) Studi pada Brand Maybelline

Analysis Impact of Electronic Word-of-Mouth (E-WOM) towards CBBE of Maybelline's Brand

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 419/22	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2022
Edisi	-
Subjek	Purchase intention Price premium Brand Preferences e-WOM CBBE
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xii, 113 p. : ill. ; 30 cm
Info Detail Spesifik	Thesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data