Tesis
The Effect of Korean Celebrity Endorsers and Online Marketplace Brand Congruence on Indonesian Consumers' Purchase Intention
Tidak Tersedia Deskripsi
| Call Number | Location | Available |
|---|---|---|
| T 405/22 | PSB lt.2 - Karya Akhir | 1 |
| Penerbit | Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2022 |
|---|---|
| Edisi | - |
| Subjek | Celebrity endorser Korean wave Attitudes toward the brand celebrity brand congruence consumers' purchase intention situs belanja online |
| ISBN/ISSN | - |
| Klasifikasi | NONE |
| Deskripsi Fisik | xii, 89 p. : ill. ; 30 cm |
| Info Detail Spesifik | Thesis |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |