Tesis

Antecedents dari Attitude toward Influencer dan Pengaruhnya terhadap Brand Attitude dan Purchase Intention pada Audiens di Indonesia

Antecendents of Attitude toward Influencer and the Impact on Brand Attitude and Purchase Intention of Audiences in Indonesia

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 345/22	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2022
Edisi	-
Subjek	Theory of Planned Behavior Brand attitude Endorsements Influencer Integrated Marketing Communication transfer meaning
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xiv, 138 p. : ill. ; 30 cm
Info Detail Spesifik	Thesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data