Tesis

Membangun Brand Loyalty melalui Penciptaan Brand Community Identification (Studi Kasus: Komunitas Penggemar Bts di Weverse)

The Antecedents and Effects of Brand Community Identification on Brand Loyalty in a Human Brand's Community

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 330/22	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2022
Edisi	-
Subjek	Brand loyalty Brand community brand community identification uses and gratification theory
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xii, 81 p. : ill. ; 30 cm
Info Detail Spesifik	Thesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data