To "Catch the Sparkling Glow": A Canvas for Creativity in the Management Classroom

Deskripsi

Today's corporate challenges require creativity from business leaders, but current classroom practice within business schools does not necessarily encourage students to think creatively so that innovation is possible. We authors, one a professor of management and the other a professor of art history, argue that borrowing broad pedagogical strategies more typically used to nurture creativity among visual artists, most notably a focus on process, liberal arts study, and careful observation, will go a long way toward liberating our business students to develop and express their creativity.