Tesis

Pengaruh Country-of-Origin Image, Perceived Brand Prestige dan Perceived Product Quality terhadap Purchase Intention pada Konsumen Produk Perawatan Kulit Wajah Korea di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi

The Impact of Country-of-Origin Image and Perceived Brand Prestige on Perceived Product Quality, Consumers Purchase Intention of Korean Skincare in Indonesia with Consumer Ethnocentrism as a Moderating Variable

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 581/22	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2022
Edisi	-
Subjek	Purchase intention Consumer ethnocentrism Country of origin Perceived product quality Perceived brand prestige
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	x, 101 p. : ill. ; 30 cm.
Info Detail Spesifik	Tesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data