Pengaruh Country-of-Origin Image, Perceived Brand Prestige dan Perceived Product Quality terhadap Purchase Intention pada Konsumen Produk Perawatan Kulit Wajah Korea di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi
The Impact of Country-of-Origin Image and Perceived Brand Prestige on Perceived Product Quality, Consumers Purchase Intention of Korean Skincare in Indonesia with Consumer Ethnocentrism as a Moderating Variable
Pengarang:
Kyung Min Lee - ; Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor) - ; Rifelly Dewi Astuti (Penguji) - ; Tengku Ezni Balqiah (Penguji) -
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