UNIVERSITAS INDONESIA
PENGARUH PERCEIVED SCARCITY,
TIME PRESSURE, DAN PRODUCT
INVOLVEMENT TERHADAP
PERCEIVED VALUE DAN PURCHASE
INTENTION PADA...
TESIS
FAKULTAS EKONOMI DAN BISNIS
2022

Tesis

Pengaruh Perceived Scarcity, Time Pressure, dan Product Involvement terhadap Perceived Value dan Purchase Intention pada Penjualan Produk Kecantikan secara Flash Sale pada Platform Shopee

The Effect of Perceived Scarcity, Time Pressure, and Product Involvement on Perceived Value and Purchase Intention on The Sales of Beauty Product by Flash Sale on Shopee Platform

Tidak Tersedia Deskripsi

Ketersediaan

Call NumberLocationAvailable
T 567/22PSB lt.2 - Karya Akhir1
PenerbitJakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia
Edisi-
SubjekPerceived value
Purchase intention
Product involvement
Perceived scarcity
Time pressure
flash sale
ISBN/ISSN-
KlasifikasiNONE
Deskripsi Fisikxii, 111 p. : il. ; 30 cm
Info Detail SpesifikTesis
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data