Tesis

Pengaruh Sikap terhadap User-Generated Content (UCG) di Tiktok terhadap Purchase Intention

The Influence of Attitude toward User-Generated Content (UGC) in Tiktok on Purchase Intention

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 206/22	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2022
Edisi	-
Subjek	Purchase intention Brand engagement Information quality Perceived Benefit User-Generated Content perceived source credibility perceived source homophily
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xi, 108 p. : ill. ; 30 cm
Info Detail Spesifik	Thesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data