Tesis

Pengaruh Endoser Credibility dan Country-of-Origin Image terhadap Purchase Intention Produk Smartphone Asal Cina: Peran Mediasi Brand Attitude dan Brand Credibility

Impact of Endorsement Credibility and Country-of-Origin Image on Chinese Brand Smartphone Purchase Intention: The Mediating Role of Brand Attitude and Brand Credibility

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 605/22	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2022
Edisi	-
Subjek	Purchase intention Brand credibility Brand attitude Endorses credibility Country-of-origin image
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xv, 209 p. : ill. ; 30 cm.
Info Detail Spesifik	Tesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data