Pengaruh Endoser Credibility dan Country-of-Origin Image terhadap Purchase Intention Produk Smartphone Asal Cina: Peran Mediasi Brand Attitude dan Brand Credibility
Impact of Endorsement Credibility and Country-of-Origin Image on Chinese Brand Smartphone Purchase Intention: The Mediating Role of Brand Attitude and Brand Credibility
Pengarang:
Ardhyan Wisnu Murti - ; Gita Gayatri (Pembimbing/Promotor) - ; Imam Salehudin (Penguji) - ; Daniel Tumpal Hamonangan Aruan (Penguji) -
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