Tesis

Pengaruh Brand Experience dalam Membangun Consumer Based Brand Equity (CBBE) pada Aplikasi Transportasi Online di Indonesia: Mediasi Emotional Brand Attachment

The Effect of Brand Experience in Building Consumer-Based Brand Equity in Online Transportation Platform in Indonesia: Emotional Brand Attachment Mediation

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 558/22	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2022
Edisi	-
Subjek	Brand credibility Brand experience Customer Satisfaction Consumer Based Brand Equity Emotional Brand Attachment
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xii, 109 p. : il. ; 30 cm
Info Detail Spesifik	Tesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data