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UNIVERSITAS INDONESIA
ANALISIS PENGARUH DECISION
MAKING STYLES GENERASI Y
TERHADAP E-SATISFACTION,
WORD-OF-MOUTH INTENTION, DAN
REPURCHASE INT...
TESIS
FAKULTAS EKONOMI DAN BISNIS
2021

Tesis

Analisis Pengaruh Decision Making Styles Generasi Y terhadap E-Satisfaction, Word-of-Mouth Intention, dan Repurchase Intention pada Saat Melakukan Pembelian Produk Minuman Kopi di Online Coffee Shop

The Effect of Consumer-Decision Making Styles on E-Satisfaction, Word-of-Mouth Intention, and Repurchase Intention: A Study of Generation Y Online Coffee Shop Customer

Gita Gayatri (Pembimbing/Promotor) - ; Elevita Yuliati (Penguji) - ; Nurdin Sobari (Penguji) - ; Iasci Simanjuntak - ;

Tidak Tersedia Deskripsi


Ketersediaan

Call NumberLocationAvailable
T 237/21PSB lt.2 - Karya Akhir1
PenerbitJakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021
Edisi-
SubjekRepurchase intention
Coffee Shop
e-satisfaction
Consumer decision-making styles
word-of-mouth intention
ISBN/ISSN-
KlasifikasiNONE
Deskripsi Fisikxii, 147 p. : il. ; 30 cm
Info Detail SpesifikTesis
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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