UNIVERSITAS INDONESIA
THE IMPACT OF CROSS-CHANNEL
INTEGRATION AT A MOBILE
OPERATOR ON THE CUSTOMER'S
PURCHASE BEHAVIOR AS A PATH
TOWARD OMNICH...
TESIS
FAKULTAS EKONOMI DAN BISNIS
2021

Tesis

The Impact of Cross-Channel Integration at a Mobile Operator on the Customer's Purchase Behavior as a Path Toward Omnichannel Strategy: A Case Study using Data Analytics in Telkomsel (PT. Telekomunikasi Seluler)

The Impact of Cross-Channel Integration at Mobile Operator on Customer's Purchase Behavior as a Path Toward Omnichannel Strategy: A Case Study Using Data Analytic in Telkomsel (PT. Telekomunikasi Seluler)

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Ketersediaan

Call NumberLocationAvailable
T 227/21PSB lt.2 - Karya Akhir1
PenerbitJakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia
Edisi-
SubjekTelecommunication
Digital transformation
Omnichannel
Cross-Channel Integration
ISBN/ISSN-
KlasifikasiNONE
Deskripsi Fisikxiv, 74 p. : il. ; 30 cm
Info Detail SpesifikTesis
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data