The Impact of Cross-Channel Integration at a Mobile Operator on the Customer's Purchase Behavior as a Path Toward Omnichannel Strategy: A Case Study using Data Analytics in Telkomsel (PT. Telekomunikasi Seluler)
The Impact of Cross-Channel Integration at Mobile Operator on Customer's Purchase Behavior as a Path Toward Omnichannel Strategy: A Case Study Using Data Analytic in Telkomsel (PT. Telekomunikasi Seluler)
Pengarang:
Tengku Ezni Balqiah (Pembimbing/Promotor) - ; Gita Gayatri (Penguji) - ; Daniel Tumpal Hamonangan Aruan (Penguji) - ; Metra Cahya Utama -
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