Tesis

Pengaruh Consumer Brand Engagement dan Brand Love terhadap Overall Brand Equity dan Repurchase Intention: Studi Kasus Smartphone pada Generasi Milenial Indonesia

The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Repurchase Intention: Case Study Smartphone Brands in Indonesian Millennials

---

Tidak Tersedia Deskripsi

---

Ketersediaan

Call Number	Location	Available
T 222/21	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021
Edisi	-
Subjek	Indonesia Brand equity Repurchase intention Brand engagement Brand love Millennials Smartphone brands
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xii, 123 p. : il. ; 30 cm
Info Detail Spesifik	Tesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data