Pengaruh Consumer Brand Engagement dan Brand Love terhadap Overall Brand Equity dan Repurchase Intention: Studi Kasus Smartphone pada Generasi Milenial Indonesia
The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Repurchase Intention: Case Study Smartphone Brands in Indonesian Millennials
Pengarang:
Rifelly Dewi Astuti (Pembimbing/Promotor) - ; Yeshika Alversia (Penguji) - ; Tengku Ezni Balqiah (Penguji) - ; Dina Anjani -
Tidak Tersedia Deskripsi