Tesis

Pengaruh Sensory Brand Experience dan Personal Involvement terhadap Brand Equity: Peran Consumer Brand Engagement

The Impact of Sensory Brand Experience and Personal Involvement on Brand Equity: The Role of Consumer Brand Engagement

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 282/21	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021
Edisi	-
Subjek	Brand equity Brand relationship Consumer Brand Engagement Coffee Shops Sensory Brand Experience Cognitive processing Affection
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xiii, 124 p. : il. ; 30 cm.
Info Detail Spesifik	Tesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data