The Effect of Football Player's Credibility on Consumer's Brand Loyalty and Cont...
Annisa Zhafarina Qashri - , Yeshika Alversia (Pemb...
Magister Manajemen Fakultas Ekonomi dan ... (2021)
T 292/21
Tesis
PSB lt.2 - Karya Akhir

Tesis

The Effect of Football Player's Credibility on Consumer's Brand Loyalty and Continuous Commitment to a Football Club

Efek Kredibilitas Pemain Bola kepada Loyalitas Merek dan Komitmen Berkelanjutan di Klub Bola

Tidak Tersedia Deskripsi

Ketersediaan

Call NumberLocationAvailable
T 292/21PSB lt.2 - Karya Akhir1
PenerbitJakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia
Edisi-
SubjekIndonesia
Football
Switching propensity
Soccer
Athlete credibility
Madura United FC
Loyalty commitment
ISBN/ISSN-
KlasifikasiNONE
Deskripsi Fisikxi, 94 p. : il. ; 30 cm
Info Detail SpesifikTesis
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data