Tesis

Pengaruh Perceived Product Quality, Brand Personality, dan Loyalty dalam Brand Switching Intention pada Produk Teknologi

The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Product

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Tidak Tersedia Deskripsi

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Ketersediaan

Call Number	Location	Available
T 397/21	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2021
Edisi	-
Subjek	Loyalty Brand personality Perceived product quality Brand switching intention Laptop's user
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xi, 125 p. : il. ; 30 cm
Info Detail Spesifik	Tesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data