Tesis

Pengaruh Celebrity Endorsement terhadap Brand Credibility, Advertising Credibility, dan Corporate Credibility: Studi Kasus Siti Badriah dalam Program Berkah Energi Pertamina

The Effect of Celebrity Endorsement on Brand Credibility, Advertising Credibility, and Corporate Credibility: Case Study Siti Badriah on Berkah Energi Pertamina Program

---

Tidak Tersedia Deskripsi

---

Ketersediaan

Call Number	Location	Available
T 325/20	PSB lt.2 - Karya Akhir	1

Penerbit	Jakarta: Program Studi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia 2020
Edisi	-
Subjek	Brand credibility Celebrity endorser Corporate credibility Advertising credibility Celebrity expertise Celebrity attractiveness
ISBN/ISSN	-
Klasifikasi	NONE
Deskripsi Fisik	xii, 116 p. : il. ; 30 cm
Info Detail Spesifik	Tesis
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data