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Marketing Models and the Lucas Critique
The Lucas Critique is a significant critique in the field of marketing that highlights the limitations of econometric models based on historical data. It suggests that economic agents may adapt their decisions strategically in response to policy changes, making it difficult to predict their reactions accurately. This critique is particularly relevant in marketing research, where the implications of ignoring it can be severe and where there are no easy solutions available. The critique calls for a deeper understanding of how marketing models can accommodate these changes and the need for modelers to be aware of its potential threats to the validity of their recommendations.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM4202 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago: American Marketing Association 2005 |
|---|---|
| Edisi | Vol. 42, No. 1 (Feb., 2005), pp. 15-21 |
| Subjek | Marketing models Econometric Models in Marketing Policy Analysis in Marketing |
| ISBN/ISSN | 0022-2437 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 7 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |