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Structural Modeling and Policy Simulation
A primary goal of research in marketing is to evaluate and recommend optimal policies. In this respect, marketing is a very policy-oriented field and it is ironic that so much published research skirts the issue of policy evaluation. Franses's article draws much needed attention to the question of what sort of model is usable for policy simulation and evaluation. The authors argue that policy evaluation should be based on a structural model of the market. They also argue that marketing has much to contribute to the literature on structural modeling. The article concludes with a discussion of some of the challenges presented by marketing problems..Printed Journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM4202 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago: American Marketing Association 2005 |
|---|---|
| Edisi | Vol. 42, No. 1 (Feb., 2005), pp. 22-26 |
| Subjek | structural modeling Marketing Research Methodology Quantitative Marketing Marketing Decision Models |
| ISBN/ISSN | 0022-2437 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 5 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |