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Diagnostics, Expectations, and Endogeneity
Marketing models are often intended to guide managers to make decisions. In this rejoinder, the author reviews three questions that must be addressed before a model can be established as useful for policy analysis.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM4202 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago: American Marketing Association 2005 |
|---|---|
| Edisi | Vol. 42, No. 1 (Feb., 2005), pp. 27-29 |
| Subjek | Quantitative Marketing Consumer Behavior Modeling Data Quality in Marketing Research Model Validation Diagnostics in Marketing Models Statistical Diagnostics |
| ISBN/ISSN | 0022-2437 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 3 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |