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No. Panggil

JM4202

Diagnostics, Expectations, and Endogeneity

Franses Hans Philip - ,

American Marketing Association (2005)

Ketersediaan

PSB lt.dasar - Pascasarjana

1/1

Kode	No. Panggil	Lokasi	Status
JM 27-29	JM4202	PSB lt.dasar - Pascasarjana

Artikel Jurnal

Diagnostics, Expectations, and Endogeneity

Pengarang: Franses Hans Philip -

Deskripsi

Marketing models are often intended to guide managers to make decisions. In this rejoinder, the author reviews three questions that must be addressed before a model can be established as useful for policy analysis.

Informasi Detail

Penerbit	Chicago: American Marketing Association 2005
Edisi	Vol. 42, No. 1 (Feb., 2005), pp. 27-29
Subjek	Quantitative Marketing ; Consumer Behavior Modeling ; Data Quality in Marketing Research ; Model Validation ; Diagnostics in Marketing Models ; Statistical Diagnostics ;
ISBN/ISSN	0022-2437
Deskripsi Fisik	3 p.
Info Detail Spesifik	Journal of Marketing
Lampiran Berkas	Diagnostics, Expectations, and Endogeneity