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What Has Marketing Learned from Richard Johnson?
Richard Johnson has had a remarkable career in an era that integrated the use of computers and mathematical models into marketing research. This article summarizes his contributions in terms of theoretical advances, practical solutions, and the development of a culture that links the academic and practitioner worlds. The author speculates on the personality traits that made Johnson so successful and ways that his critical roles can be fulfilled by others in the future.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM4205 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago: American Marketing Association 2005 |
|---|---|
| Edisi | Vol. 42, No. 3 (Aug., 2005), pp. 250-253 |
| Subjek | Marketing Strategi marketing Insight marketing Richard Johnson |
| ISBN/ISSN | 0022-2437 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 4 p. |
| Info Detail Spesifik | Journal of Marketing Research |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |