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No. Panggil

JM4205

Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contribution...

Green, E. Paul - ,

Amererican Marketing Association (2005)

Ketersediaan

PSB lt.dasar - Pascasarjana

1/1

Kode	No. Panggil	Lokasi	Status
JM254	JM4205	PSB lt.dasar - Pascasarjana

Artikel Jurnal

Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Research Methodology

Pengarang: Green, E. Paul -

Deskripsi

This article is a response to Richard Johnson's (2005) memoir. It notes some of the important contributions that Johnson has made to marketing research and reflects on his unique personal and professional characteristics.

Informasi Detail

Penerbit	Chicago: Amererican Marketing Association 2005
Edisi	Vol. 42, No. 3 (Aug., 2005), p. 254
Subjek	advanced marketing research methods ; Journal of marketing research ; Richard Johnson ;
ISBN/ISSN	0022-2437
Deskripsi Fisik	1 p.
Info Detail Spesifik	Journal of Marketing
Lampiran Berkas	Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Research Methodology