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Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Research Methodology
This article is a response to Richard Johnson's (2005) memoir. It notes some of the important contributions that Johnson has made to marketing research and reflects on his unique personal and professional characteristics.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| JM4205 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago: Amererican Marketing Association 2005 |
|---|---|
| Edisi | Vol. 42, No. 3 (Aug., 2005), p. 254 |
| Subjek | advanced marketing research methods Journal of marketing research Richard Johnson |
| ISBN/ISSN | 0022-2437 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 1 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |