Tesis
The concept of the placebo effect, traditionally associated with medical treatments, extends beyond healthcare into the realm of consumer behavior, particularly in relation to price perceptions and purchasing decisions. This paper explores the intricate relationship between price, placebo, and brain function, highlighting how price tags can create psychological expectations that influence consumer experiences. Through the lens of neuroscience and behavioral psychology, we examine how consumers' brains respond to price signals and how these signals can trigger placebo-like effects, altering perceptions of value, quality, and satisfaction. By understanding the neural mechanisms behind price-related expectations, the study offers insights into how marketers can leverage price as a tool to enhance product appeal and consumer satisfaction, even when the product's intrinsic value remains constant.
| Call Number | Location | Available |
|---|---|---|
| JM4205 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Chicago: American Marketing Association 2005 |
|---|---|
| Edisi | Vol. 42, No. 4 (Nov., 2005), pp. 399-400 |
| Subjek | Consumer behavior Price Perception placebo effect Marketing psychology |
| ISBN/ISSN | 0022-2437 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 2 p. |
| Info Detail Spesifik | Journal of Marketing |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas |